Grow the client list. Not the burnout.
RILLAN sits down with your leadership, takes apart how the work really gets done, and builds AI systems that carry the grind: pulling the data, doing the math, investigating what changed. Your people keep the judgment, the creative work and the clients.
The information exists. It just lives in five places.
Ad platforms, the CRM, call tracking, spreadsheets and the inbox each hold part of the story. Connecting them by hand is slow, and the cost shows up as wrong answers, late answers and wasted spend. Here is how that played out for Harborview Dermatology, a fictional client in our demo.
Ad platform vs. CRM
+63% vs +27%Cost per lead looked 63% higher in the ad platform. Calls had stopped being imported; on CRM leads the rise was 27%.
Client waiting
9 daysThe client noticed first and waited over a week for an answer nobody had assembled.
Above prior-month cost per lead
$2,140Extra spend at the inflated cost per lead, counted on CRM leads, before anyone found the cause.
Burnout doesn't come from hard thinking. It comes from spending it on the wrong work.
One agency CEO called it critical-thinking burnout. Good people pour their judgment into reconciling numbers and chasing why a metric moved, and by the time the real question arrives, there's nothing left for it. Moving paper faster doesn't fix that. We design the systems, and the way your team adopts them, so judgment goes to strategy, creative work and clients. That's how the same team takes on more.
The system carries
- Reconciling ad platforms against the CRM
- Finding out why a metric moved
- First drafts of every monthly report
- Checking each figure against its source
Your team keeps
- Deciding what the client needs to hear
- Creative and campaign strategy
- The client relationship
- Every approval
One pattern, engineered around you.
01
Connect
Links to the systems your team already uses, read-only by default. No rip-and-replace.
02
Code does the math
Metrics and rules run in tested code, so the numbers don't depend on a model.
03
Agents investigate
When something changes, an agent tests explanations across systems and shows its evidence.
04
People decide
Emails, changes and reports wait for approval. Every decision is logged.
An agent that checks before it explains.
In the demo, an agent investigates the agency's worst issues. It lists explanations first, picks what to check, and keeps what it can't prove marked as uncertain.
See the full investigation →Hypotheses, written before any data is pulled
- H1 Tracking broke
- H2 New competitor
- H3 Account change
- H4 Market-wide shift
- E2get_change_historytests H3
Oct 6: bid strategy changed from Target CPA to Maximize conversions.
- E3get_auction_insightstests H2
Northgate Dermatology Group's auction overlap went from 4% to 29%.
- E4get_call_trackingtests H1
35 of 57 October calls were never imported into Google Ads.
- E5get_crm_recordstests H1
CRM shows 144 leads. The ad platform counted 112.
- E8get_site_analyticstests H1
Call-tracking script missing on 14 of 22 pages after the Oct 14 relaunch.
- E12calculate
Cost per lead on CRM leads: up 27%, not 63%.
- + 11 more evidence calls in the full trace
SUPPORTEDH1About half the spike is a tracking gap
PARTIALH3Real rise starts with the Oct 6 bid change
PARTIALH2Competitor effect can't be separated yet
RULED OUTH4Peer medians are flat
[ok] Figures match the evidence
[ok] Citation IDs resolve
[ok] Replay matches the recorded run
Simulated systems. Logos show which platforms the demo simulates; nothing is connected.
People approve what matters.
Nothing reaches a client or an ad account until a person says so. When someone disagrees, the reason stays with the decision.
Approvals
Client emails, campaign changes and report delivery wait for a person.
Revisions
Reviewers send proposals back with their own judgment. The system keeps the reason.
Audit trail
Every run, finding and decision is recorded with who did what, and when.
Campaign change · Harborview Dermatology
REVISION REQUESTEDReview the Oct 6 bid strategy change
Proposed by the investigation agent
Consider going back to Target CPA, or setting a target on Maximize conversions. Make the change only after tracking is fixed.
Reason · Dana Whitfield
“Hold until weekly auction data separates the bid change from Northgate's entry.”
Client email · Harborview Dermatology
What we found in your Oct 2026 numbers
Placed in the sandbox outbox. Client emails are never sent in the demo.
Activity log
- 9:05 AM Dana Whitfield requested a revision · Hold until weekly auction data separates the bid change from Northgate's entry.
- 9:05 AM Dana Whitfield approved a request · Email placed in sandbox outbox; communication logged.
- 9:05 AM Monthly Agency Operations finished a workflow run · 60 reports, 28 tasks, 29 approvals
- 9:05 AM Investigation agent completed an investigation · ×4
Simulated approvals. Approving changes the demo's own records; nothing is sent or published.
How we work with you.
STEP 01
Start with leadership
We sit with management and take apart how the work flows: where the hours go, and where good judgment gets spent on busywork.
You get
A map of one workflow: its systems, rules, decision points and bottlenecks.
STEP 02
Design the solution
We design around the real problem, not the obvious one, and decide with you what the system carries and what stays with people.
You get
A plan that names who decides what, before anything is built.
STEP 03
Build the system
We connect your tools and build the checks, agents and approvals around your rules.
You get
A working system on your own data, read-only to start.
STEP 04
Roll out with your team
We bring your people into the new way of working and adjust it until it fits how they think, not the other way round.
You get
A monthly review of what it caught, what it missed and what to change.